Why do some businesses thrive while others fail to even get out of the starting blocks? Is it a skill or pure luck? The answer may lie in how well a company can effectively tell its story.
Business storytelling is not simply a narrative about how your company came to be or some excellent marketing campaign. Instead, leverage it to effectively gain your audience's attention and time; based on the value you bring and the cause of your actions.
The Two Key Elements in Crafting Great Business Stories
In today's online content overload digital world we all live in , storytelling techniques are even more critical in catching your audience's attention and the ability to effectively explain your value. Let's explore the first key element and discover how it can help your business succeed.
Element #1 - Value - What Value do you or your company bring to your audience
Social media has become indispensable for connecting with your Audience and building trust. But it's not enough to use social media as a marketing channel. Instead, it would help if you explored ways to leverage its power to connect with your target audience in a meaningful way.
As such, it is crucial that you ask yourself what value do you or your company bring to your audience so that they feel like they are getting more than just a marketing campaign from you.
Leverage the 5'c Method to Craft a Better understanding of your unique value to your audience.
- Circumstances: Understand your client's needs and expectations
- Curiosity: Be care curious about your clients and or audience
- Characters: Focus on providing added value, empathy , and insights to create a unique customer experience
- Conversations: Be Authentic and Drive value simply in your business conversations. leverage client feedback to improve your story.
- Conflict: How can you truly provide value based on your Audience current adversity
Creating value in your workplace focuses on applying strategies that make your company's offerings more valuable and desirable to its customer market.
Social media is invaluable for businesses looking to build meaningful, long-lasting customer relationships. By providing exclusive and unique content that adds value to their lives, you will be one step closer to achieving successful customer engagement. Through thoughtful collaboration between marketing, sales, and customer service teams, businesses can craft attractive and practical approaches to engaging with customers on social media. The result will be greater value for both the buyer and seller.
Element #2 - Cause - Why do you do what you do
Do you ever feel overwhelmed by the sheer amount of work that needs to be done for your organization? Or maybe you have difficulty finding the motivation to keep going, despite feeling like you're putting in all your effort.
If this sounds familiar, remember why you started in the first place. The answer is simple: because you believe in something bigger than yourself. This belief drives an individual or an organization to achieve amazing things, and it is essential to get to the core of your "why".
By understanding the reasons behind your purpose, you can tell an emotional, persuasive story that will help you stay motivated and serve as an accelerator for success, when people can relate to your cause and empathize with your "why" they are more likely to support it. Therefore uncovering your true purpose can help you rally the support of many individuals who share the same dream.
- What: All organizations know what they do.
- How: Many organizations know how they do it (proprietary processes, "secret sauces," etc.)
- Why: Few organizations know why they do what they do.
"PEOPLE DON'T BUY WHAT YOU DO, THEY BUY WHY YOU DO IT" - Simon Sinek
Crafted business stories have the power to captivate and engage audiences. To do this, they must include two key elements: value and cause. Values are the benefits or advantages offered by a company beyond just your product or services which make it desirable to consumers. The cause is the story behind why the company does what it does. It's critical to identify and communicate these value-adding and motivational factors in order to create meaningful and engaging stories that capture the attention of target audiences.