Channel Voice

oday, we'll delve into the dynamics of one particular field that's going through a remarkable evolution: B2B sales. Change is not just a player anymore; it’s the game. This game drives the evolution of B2B sales at an unprecedented speed, influencing how organizations operate, interact, and deliver value.

Here are five pillars, each a conversation topic in its own right, that illustrate how and why I believe generative AI will revolutionize the B2B sales models:

In today's digital age, networked multifunctional machines are essential for any business. However, many sales professionals struggle to get their products approved by IT departments. This article will provide you with three key steps to breaking the IT barrier and closing more deals.

Discover the power of sales innovation in driving business growth. Learn how to leverage technology, personalize your approach, think creatively, and take calculated risks to achieve success in sales development. Boost your sales with these game-changing strategies today!

Discover the power of video in B2B sales, as Eric Stavola explores its impact on engagement, trust, brand humanization, SEO, and the sales funnel. Learn how video content can accelerate your business growth and success.

Discover expert tips for hiring effective salespeople. Learn how to evaluate experience, skills, and cultural fit, ask the right questions, and provide ongoing training and support.

Discover the importance of leveraging social media for businesses to stay relevant in today's digital age. Learn key strategies for enhancing brand visibility, fostering customer engagement, showcasing expertise, monitoring competitors, driving website traffic, gathering valuable insights, and utilizing cost-effective marketing techniques. Boost your business's online presence and unlock its full potential with these actionable tips.

Discover the benefits of remote work and digital solutions for businesses, and learn how to effectively implement these strategies to boost productivity, attract global talent, and improve work-life balance. Transform your company for the digital age.

Most salespeople are taught to approach the client with Persuasion in mind. Yet what everyone wants is proof of value in their lives. So today, in an effort to be more effective, try to approach clients with the burden of value instead of Persuasion in mind.

Companies in all industries are trying to transform their IT organizations and limit the digital disruption, so it’s easy to understand why many technology leadership roles are morphing to include business leadership. The organizations I see thriving in this transformation are the ones that have secured the right maturity, experience and vision in a digital leader.

Discover a step-by-step guide to align technology and business initiatives, assess your organization's maturity level, and harness data-driven conversations for effective decision-making and growth..

Explore strategies for overcoming common interferences that hinder business performance, and learn to simplify your approach, clarify your identity, and tell a compelling company story for success.